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- Client
- Casa Mareta
- Sector
- Coastal hotels
- Year
- 2025
- Duration
- 18 weeks · 3 people
- Disciplines
- Identity, Website, Booking
Three small hotels on the Alentejo coast, given one quiet voice and a booking flow guests finish.
Guests booked three hotels and found one family. We gave it one name, and let each house keep its own light.
The brief
Inês Valadares runs three houses: Milfontes, Zambujeira and Porto Covo. Each had its own name, logo and booking engine, so guests who loved one rarely found the other two.
Seventy-eight per cent of rooms were sold through travel agencies at up to 18% commission. The old booking flow lost two in three guests before payment.
The idea
Mareta comes from maré, the tide that sets the rhythm of the coast. One family name, three houses, each photographed at the hour guests actually use the rooms: early light, siesta shade, the last half hour of sun.
The voice is quiet and exact. Prices include tax from the first screen. Nothing on the site shouts.
What we made
- Naming and brand platform
- Identity, signage and print
- Website, designed and built
- One booking flow across three houses
- Photography direction
Named after the tide
Maré is the tide. On this coast it decides when you swim, when the fishermen go out and when dinner starts. The brand keeps the same unhurried rhythm.
What a guest holds
The key, the letter and the card on the pillow are the brand most guests remember. One set for three houses; only the address and the light change.
- Tijolo#A8492ALeather, ink, booking actions
- Cal#F1EBE2Uncoated 300gsm stock
- Atlântico#9CB7CFMaps, signage, envelope lining
- Cortiça#2B2621Type
Key fob, vegetable-tanned leather · Letterhead and card, uncoated 300gsm · Envelope, lined · Door hanger, 1.5 mm board
What changed
of rooms now booked direct, up from 22%
Across all three houses in the first full season.
of guests who start a booking finish it
The old engine kept 34% of them.
commission kept in the first year
Roughly the cost of the project, three times over.
They spent the first week listening to our housekeepers and our guests. Every decision since has felt like ours, only clearer.
Who made it
Orvel
Anjali RaoCreative directionLondon
Tomás FerreiraDesign and websiteLisbon
Freya LundStrategy and namingLondon
With
- Client team
- Inês Valadares, Rui Calado
- Photography
- Marta Leitão
- Booking integration
- Orvel engineering
- Signage
- Oficina Pires, Odemira
